Mod also known as Modernism or sometimes Modism was a lifestyle based around fashion and music that developed in London, England in the early to mid 1960’s. People who followed this lifestyle were known as Mods, and were mainly to be found in Southern England.

Mods were obsessed with clothes and music. The 1960s in the hip swinging city of London brought a rage from suits to scooters, the music to the movies, the riots to the revivals of razor hair cuts, bob cuts, mod struts, scooters, the list goes on…Mods enjoyed Black American R&B and Soul, Jamaican Ska, and Bluebeat and a select few British groups such as The Beatles, the Small Faces, the Kinks and The Who.

Mods often gathered at all-night clubs to show off their clothes and dance. They rode motorscooters as their mode of transportation, either the Lambretta or the Vespa. These were sometimes adorned with many lights and mirrors and were intended to gain attention.

The Jam were highly influenced musically and stylistically by mod culture as are more recent musicians Ocean Colour Scene who often collaborate with Paul Weller, and The Ordinary Boys.

The Mods of today continue to make up a large proportion of the Northern soul movement, a subculture based on obscure American soul records from the 60's and 70's.

"Mod is clean living under difficult circumstances" - Peter Meaden

Walk inside Modraphelia and go back to the 60’s decade and relive the tantalizing and vibrant Mod era.